Residences At Malden Station - DSTUDIO21.INC
design, website, advertising, studio, print, web, environmental design, Washougal, Washington, branding, business card, campaign, inbound marketing, engagement, local, non-profit, travel, food, restaurant, city, parks and recreation, signage, user experience, mobile, responsive, education, school, event, politics, newsletter, email marketing, design solutions, business solutions. small business design, mobile friendly,
16063
portfolio_page-template-default,single,single-portfolio_page,postid-16063,woocommerce-no-js,ajax_fade,page_not_loaded,,columns-4,qode-theme-ver-10.0,wpb-js-composer js-comp-ver-4.12,vc_responsive

Residences At Malden Station

Residences at Malden Station Homepage Malden Apartment design process Malden Apartment website on mobile
About This Project

Challenge: Create a modern lifestyle brand that resonates with young professionals by distinguishing the property and neighborhood as trendy and accessible.

 

Solution: Residences at Malden Station is a renovated, historic building converted into hip apartment spaces near Boston. As a part of the identity exploration, it was important to emphasize the property’s proximity to mass transportation and its easy access to downtown. This resulted in the use of line art to represent the skyline. The selection of typography for the website integrates the playful yet modern character of the brand mark.

 

The user experience was heavily influenced by information the client gathered from residents. To best illustrate the amenities of the area, we gathered content to depict the quality of life residents enjoy.

 

To view the website, visit residencesatmaldenstation.com.

 

Services: Branding and website design

My Role: UX/UI Designer

Support Team: Abbie Friesen, Brand Identity