Challenge: Provide a cohesive brand strategy for the Port of Camas-Washougal’s waterfront parks in addition to creating a visual identity for Washougal Waterfront Park.
The goal of the multi-million dollar Waterfront Revitalization project was to give the public access to nature along the Columbia River. We developed the identity for the park, along with the wayfinding and interpretive signs, seasonal lamp post banners, and a website to set the standard for future mixed-use development along the boundary of the trail. Our campaign slogan, “It’s our nature to explore,” positions the park and trail as a historic and beautiful recreational destination.
Visit PortWaterfrontParks.com for more info.
Services: Branding, environmental design, and print collateral
My Role: User Experience Designer
Support Team: William Matheny, Graphic Designer