Challenge: Refresh WindCom’s brand identity and positioning within the renewable wind industry.
Solution: WindCom’s brand refresh process required an evaluation of their niche market to access customer needs and industry trends. Upon completion, we were able to establish a new voice for WindCom including a new tagline, “For the Life of Your Blade.” We created a brand standards guide to ensure consistent delivery of WindCom’s values and service offerings.
As a part of our marketing strategy, we wanted to track content performance and generate new leads online. WindCom’s website was designed to be the hub for this activity. To view the website, visit windcomservices.com.
Services: Brand standards, website design, email campaigns, and print collateral
My Role: User Experience Designer
Support Team: Annie Sznajder, Market Research and Alan Hwang, SEO
“It has been such a pleasure working with D Studio 21. This is a truly dedicated and hard-working creative agency. We are extremely happy with the solutions they produced as a part of the rebranding process, and we appreciate their superb customer service. Our calls continue to be answered with a friendly and cooperative response.”
– Gary Kanaby, Commercial Manager